For two years now, we have provided cleaning and porter services for branding activations for an experiential marketing firm at Vidcon. Held at the Anaheim Convention Center (ACC), the Hyatt, and the ARTIC (Anaheim Regional Transport Intermodal Center), our cleaners worked as a support team both during the convention and at the afterparty for Game 7 which managed TikTok’s branding activations.
We provided one (1) live event porter during the event to collect discarded food and beverage receptacles, provide general cleaning and disinfecting, and make sure nothing was spilled or strewn across the floor. Because the ACC has its own union contracted workers and they were employed for the Vidcon event, we were restricted to porter services as opposed to cleaning services. It’s important when you produce events at various venues, most often hotels, convention centers, government buildings, and some larger corporate properties, is to find out what the contract is with the venue. Sometimes union or contracted workers are employed by the event and sometimes they are not.
At the ARTIC, we provided restroom attendants on two floors as well as trash management services. Post-event, we had six (6) cleaners provide general cleaning of space including restrooms, floors, and surfaces for six hours.
The lesson learned from this experience is always photograph your venue before the party as the ARTIC wanted further cleaning for track marks that they claimed occurred during the event. However, in large, very public venues such as this, and this is a Transportation Center ,no less with lots of foot traffic coming through on a regular basis, it’s highly unlikely that they were created by the event. Time-stamped photo and video documentation is always a smart precaution—even when it seems unnecessary. Ultimately, they tried power washing to come in and blast them, but not all of the marks completely erased.
PopUP CleanUP’s area of expertise is helping experiential marketers create branding activations and product launches that are memorable, safe, healthy, and clean.
